Many home improvement companies have been slow products and are any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers of doors and windows have chosen to weather the storm by trying to cut costs rather than investigate new solutions. The market is evolving though, mainly due to quantum leaps in technology, composite door manufacturing being prime example.
Composite doors are recognised as being superior to straightforward UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming the preferred choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice declare that when faced using a choice of a new family saloon or an innovative new Rolls Royce for upon the same price, the choice, for many, is beckoning!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups we was delighted to answer the call for your house improvement company in Devon that has for quite a few years been retailing UPVC windows and doors. They were interested in selling composite doors as the demand for them amongst local residents was growing quickly.
The principal aim of this was appropriate that the large players in the home improvement industry, the market leaders in fact, had began selling composite doors recently and had positioned these products in the top of their price range, reflecting the superiority of composite over UPVC doors.
The first problem was the associated with switching the main focus of door retailing to an amalgamated doors range and away from UPVC, which is what all of rivalry were offering. Getting in the fast growing composite doors market seemed a good move but you won’t of outfitting a showroom was high. So the first thing we did would be to get onto Google, find out who the players were in composite door manufacturing and supply and then placed both of them to the quality.
Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There seemed to be little difference between the door manufacturers here as each one of those approached had many years experience in the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to mention that with improvement British Standards into the composite manufacturing industry, the manufacturing processes were extremely close.
Where some companies fell down though was when we asked them the were going you want to do to help us to sell their products. The lack of selling support, knowledge and training was truly shameful, indicative with the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus overall investment for market share has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to light. The ones that we chose as suppliers were easily recognisable as companies that placed heavy focus customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.
The simple test we put ended up being see which door manufacturers would allow us to to stock a showroom with sample products, provide reason for sales materials and help us to get the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that always be cost several thousand pounds to outfit a new showroom and get initial customers, when we going to be ordering from tennis shoes suppliers for years, so why if and when they not share as start-up cost?
There were six companies that were willing to help, either by proving a ‘credit’ on your cost of product samples or just proving samples regarding charge. Two companies totally outshined away from the conversations and my Devon-based door supplier has signed up with both of them:
Door-Stop International, tipped by many to end up being the market leader in one’s destiny had obviously done their homework and also cutting-edge technology such with regard to own-brand website which retailers can use for in-home demonstrations too as advertising and marketing tool. Neutral has a design feature that allows potential purchasers to simply select the style, colour and furnishings for their ideal door and packed with shows the finished design and price instantly, even including the web ordering unit.
Nick’s Building Supply
11100 Broadway, Crown Point, IN 46307, USA